Research shows there are over 3.96 billion active users on social networking websites, which will grow in the coming years. What this means is that you are not leveraging the power of social media and creating effective pages with relevant content that engages your target audience; you should start now by generating leads, and turning those leads into loyal customers.
Start by picking the right social media platforms for business promotion. Experts recommend Instagram, Facebook, and Pinterest for candle businesses because these products appeal to the eye, so you can create attractive textual, image-based, and video content and post them on these channels.
Another essential factor to consider is determining relevant themes and ideas that align with your brand and target audience. In addition, create a content calendar and post at the right time to attract prospective customers.
